I help Freemium B2B/B2C startups build systems and strategies to acquire, activate and monetize users. I help your team focus on what matters and drop the distractions.

Depending on your scale and stage, I advise both the high-level and nuanced details of:

I serve as a sounding board and share how the best companies approach growth.

Companies I’ve helped

• ClickUp: Built product growth team from 0 to 1. Hired team of 10, and built systems/process to make it a well-oiled machine. Led Monetization efforts and drove > $10M ARR.
• Spotify: Joined pre-IPO. Led freemium monetization in product and doubled Spotify Premium subscribers from 65M to 130M+.
• Product Hunt: Led product, content, sales and support.
• Tandem: Sounding board for CEO and Head of Product.
• Yelp: Built an experimentation process that 20x’d eng velocity, allowing us to run 10 exp/wk. Turned m.yelp.com into an app download growth engine (4x’d app downloads).

Specialty

My specialty: scaling growth for Freemium B2B and B2C startups.

Specific Areas

• Content marketing and SEO strategy
• Landing page and CRO (Conversion Rate Optimization)
• Onboarding and activation
• Stickiness and engagement
• Referral/virality
• Pricing and packaging strategy
• Paid conversion and monetization strategy

Approach

(1) jump on a call and understand your needs

(2) start with free advising, provide value

(3) formalize if there's a fit

Curious?

or email me here.

FAQ